The Relationships and Partnerships
director based in Sydney, Australia attended a screening of the
'11ElevenProject' one year after its inception on 11 November 2011.
The 11ElevenProject is a movement of
thinkers and storytellers who have 'brought the world together, even if only
for one day', amounting to a stocktake of where the world stood on a given
moment. This 'state of the planet' is reminiscent of Life in a Day, a
documentary which showed at the Sundance Film Festival by Hollywood director
Kevin Macdonald and produced by Ridley Scott in which thousands of YouTube
videos capturing a single day around the world were submitted to YouTube and
distilled to become a whole. It differs in that it rallies people worldwide on
its anniversary for something of a reality check in what could be called a
visual time capsule.
Five categories or media are
available: sound, text, film, photography, music through which a snapshot is
taken of the human condition.
In the pre-UGC (User Generated
Content) era, there was Baraka, a mosaic of mankind engaging with his planet.
Naqoygatsi depicted 'life as war' shortly after and more recently, French
director Yann Arthus-Bertran gave us Home which showed us how the planet was
getting on despite, or because of man.
UGC has produced a great Cambrian
explosion of life as we rush to capture the moment. Most of us now have the
freedom to say what we want to say, and to say it how we want to say it.
But 11Eleven succeeds in what comes
next, prolonging the discourse. We are literally called to account once a year
and asked to record that which must be celebrated in life. Scott came away
smiling in the sense that the bedrock of society, the social fabric had not, it
seemed, been ruptured. While all was not rosy, optimism was definitely a theme
of the movie.
The project's creative director,
Danielle Lauren speaks of 'advancement of global change and a positive future
for all' and 'reclaiming our humanity – owning our mistakes and working towards
ensuring a better future for all'. While not promising any given future above
another, f3 through the visual medium of the moving picture promises to fix a
gaze on a number of futures, to then encapsulate each and to subsequently plot
a course in a given direction. Importantly, f3 will forge the link beyond, way
beyond the film itself.
The objectives common to f3 and its
Los Angeles partner F2 are:
1. Promotion of preferable global
human and non-human futures.
2. The tendering of alternative
models of being, doing and having.
3. Raising the consciousness of
audiences vis-à-vis the central thematic of futures thinking and praxis.
4. Inspiring post-media behavior with
futures-beneficial outcomes.
At the inaugural event taking place
Northern Hemisphere Autumn of 2013, film will be married forever to transmedia
as participants - no longer called the audience - forge and embrace new
realities.
For reference we present two Youtube
videos of the project which itself may be found at www.11elevenproject.com
Original premier
Creative Revolution metaphor
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